Podcasting 101
A podcast is a collection of digital audio recordsdata {that a} person can stream or obtain to a private gadget. Whereas some podcasts additionally embody a video part, most present audio-only episodes. Podcasts are available in a wide range of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.
Why must you begin a podcast? Pete McCall, host of the All About Fitness podcast, wished to supply health training straight from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to quite a lot of different educators, I wished to supply perception into the kinds of conversations that we had been having at numerous occasions; a have a look at what prime health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and training to your purchasers may improve consumer connection and retention, whereas additionally making it potential to achieve new purchasers.
Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Business podcast to supply insights and ideas for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been in a position to construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with folks everywhere in the world about health enterprise development.”
Do you’ve a message to share? Do you need to join with present purchasers or entice new purchasers? Then a podcast could also be a terrific match for you.
Sadie Simpson is the host of the Satisfaction Factor Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a means to hook up with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure matters come up in our classes.”
Creating New Alternatives By way of Podcasting
When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the best way to navigate within the health house. McCall used this as a possibility to method numerous health business leaders. “I used to be in a position to have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.
Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a guide, having these conversations gave me invaluable insights on the route of the business that I may then use as I labored with numerous consumer organizations,” explains McCall.
Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about matters which might be essential to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been in a position to join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have supplied cross-client referrals and have opened up the door for different enterprise collaborations.”
Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.
Listed here are three issues to consider earlier than beginning a podcast:
- Determine your purpose: Are you seeking to improve your credibility within the subject, be taught from others, or community to seek out extra talking, writing or different alternatives within the health business. Take the time to first establish your distinctive perspective or area of interest. There is no such thing as a proper reply—solely what’s best for you.
- Determine in your present sort: Do you need to create a solo present wherein you share your experience or would you favor to have a cohost? Do you propose to interview others within the business, and if that’s the case, how will you attain out to potential company?
- Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you need to launch, if you’ll be doing it your self or when you’ve got assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop should you’re prepared to place within the time and work. As you propose, be practical concerning the time you’ve obtainable to dedicate to your podcast.
Getting began doesn’t must be difficult or costly. When beginning out, use what you’ve and file. You’ll be able to be taught over time and you’ll enhance with constant observe. As you develop your viewers, plan to put money into higher-quality tools, similar to a microphone and enhancing software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with company.
Podcasting Instruments to Get You Began
Venture administration: Asana or Trello
Episode administration: Airtable, Trello or a spreadsheet
Scheduling: Calendly
Recording: Zoom or Riverside.fm
Enhancing: GarageBand or Audacity
Transcription: Descript
Internet hosting: Buzzsprout
Greatest finances microphone: Samson Technologies Q2U
For extra info on podcasting, obtain this quick start guide for well being and train professionals.
